As anticipation builds for the 2025 World Masters Games in Taipei and New Taipei City, a unique grassroots initiative is winning hearts and inspiring action across communities. The “Strongwin” program, launched by the Organising Committee (OC) of the Games, has become a beacon of local engagement, introducing residents to new sports, fostering intergenerational connections, and celebrating the inclusive spirit of the Masters movement.
A Grassroots Movement for Everyone
The name “Strongwin” captures the heart of the program’s philosophy: strength through participation and victory through unity. Conceived as a community outreach campaign, it aims to bring the excitement of the World Masters Games beyond the stadiums and into everyday neighborhoods.
Through a series of sports camps, hands-on workshops, and community meet-ups, residents of all ages have had the opportunity to discover new disciplines, from squash and swimming to badminton and athletics. The emphasis is not on competition alone, but on learning, fun, and fellowship.
“We wanted to show that sport isn’t just for elite athletes,” said a spokesperson from the OC. “It’s a lifelong pursuit of health, happiness, and connection. Strongwin is about giving everyone the chance to experience that.”
Camps That Build Confidence and Community
The Strongwin Camps have been held across Taipei and New Taipei City, each focusing on different sports and led by experienced coaches and Masters athletes. Participants learned not only the techniques and rules of the games but also the values that underpin the Masters spirit—friendship, respect, and perseverance.
Workshops were designed to be inclusive, encouraging families, retirees, and first-time athletes to join together. For many participants, the camps became a gateway to rediscovering the joy of movement and teamwork.
“I never thought I’d be playing a new sport at 60,” said Ms. Lin, a participant from Banqiao District. “But after trying tennis at a Strongwin camp, I’m hooked. I even signed up to compete at the Masters Games!”
From Local Playgrounds to the Global Stage
One of Strongwin’s proudest achievements has been its success in motivating locals to participate in the 2025 World Masters Games. By breaking down barriers to entry and nurturing grassroots enthusiasm, the initiative has helped residents see themselves not just as spectators, but as active contributors to a global celebration of sport.
The OC reports a steady increase in local registrations since Strongwin’s launch, particularly among first-time participants who discovered their sport through the program.
Strength in Unity
Beyond the athletic dimension, Strongwin has strengthened bonds among Taipei’s diverse communities. It has bridged generations and brought together people from all walks of life under one shared purpose. To move, learn, and grow together.
As the 2025 World Masters Games draw nearer, the legacy of Strongwin is already clear: a city inspired, a community connected, and a powerful reminder that the true victory lies in participation.
